Creatability, achievability, and immersibility: New game design elements that increase online game usage. - Ching-I Teng; Tzu-Ling Huang; Guan-Ling Huang; Chieh-Ni Wu; T. C. E. Cheng; Gen-Yih Liao (Int. J. Inf. Manag., 2024)

External articulation and internal stabilization: Using identification stages to enhance online gamer loyalty. - Ching-I Teng; Tzu-Ling Huang; Guan-Ling Huang; Alan R. Dennis; Gen-Yih Liao (Decis. Support Syst., 2024)

Leveraging players' goal-setting and cognitive gaming elements to create flow. - Thi Tuan Linh Pham; Guan-Ling Huang; Tzu-Ling Huang; Gen-Yih Liao; T. C. E. Cheng; Ching-I Teng (Ind. Manag. Data Syst., 2025)