Online versus Conventional Shopping: Consumers' Risk Perception and Regulatory Focus. - Guda van Noort; Peter Kerkhof; Bob M. Fennis (Cyberpsychology Behav. Soc. Netw., 2007)

The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses. - Eva A. van Reijmersdal; Jeroen Jansz; Oscar Peters; Guda van Noort (Comput. Hum. Behav., 2010)

Why girls go pink: Game character identification and game-players' motivations. - Eva A. van Reijmersdal; Jeroen Jansz; Oscar Peters; Guda van Noort (Comput. Hum. Behav., 2013)

Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe. - Edith G. Smit; Guda van Noort; Hilde A. M. Voorveld (Comput. Hum. Behav., 2014)

Unraveling the effects of active and passive forms of political Internet use: Does it affect citizens' political involvement? - Sanne Kruikemeier; Guda van Noort; Rens Vliegenthart; Claes H. de Vreese (New Media Soc., 2014)

Digital diplomacy in GCC countries: Strategic communication of Western embassies on Twitter. - Nadine Strauß; Sanne Kruikemeier; Heleen van der Meulen; Guda van Noort (Gov. Inf. Q., 2015)

The relationship between online campaigning and political involvement. - Sanne Kruikemeier; Guda van Noort; Rens Vliegenthart; Claes H. de Vreese (Online Inf. Rev., 2016)

The Effect of Website Interactivity on Political Involvement. - Sanne Kruikemeier; Guda van Noort; Rens Vliegenthart (J. Media Psychol. Theor. Methods Appl., 2016)

Privacy Concerns in Chatbot Interactions. - Carolin Ischen; Theo B. Araujo; Hilde A. M. Voorveld; Guda van Noort; Edith G. Smit (CONVERSATIONS, 2019)

Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure. - Anne R. Smink; Sanne Frowijn; Eva A. van Reijmersdal; Guda van Noort; Peter C. Neijens (Electron. Commer. Res. Appl., 2019)

The role of facial expression and tie strength in sender presence effects on consumers' brand responses towards visual brand-related user generated content. - Annemarie J. Nanne; Marjolijn L. Antheunis; Guda van Noort (Comput. Hum. Behav., 2021)

No to cookies: Empowering impact of technical and legal knowledge on rejecting tracking cookies. - Joanna Strycharz; Edith G. Smit; Natali Helberger; Guda van Noort (Comput. Hum. Behav., 2021)

Is voice really persuasive? The influence of modality in virtual assistant interactions and two alternative explanations. - Carolin Ischen; Theo B. Araujo; Hilde A. M. Voorveld; Guda van Noort; Edith G. Smit (Internet Res., 2022)

The algorithmic persuasion framework in online communication: conceptualization and a future research agenda. - Brahim Zarouali; Sophie C. Boerman; Hilde A. M. Voorveld; Guda van Noort (Internet Res., 2022)