Factors Influencing University Students' Intention to Redeem Digital Takeaway Coupons - Analysis Based on A Survey in China. - Guihang Guo; Ying Li 050; Siqi Zheng (ICIT, 2019)

Retailer's Ordering Decision with Overconfident Consumers. - Ying Li 050; Guihang Guo (ICIT, 2019)

An Analysis of the Profit Model and Its Financial Evaluation of GOME Retail Holdings Limited under the "New Retail". - Guihang Guo; Ying Li 050; Qianru Li (ICBDT, 2020)

Study on the Pricing of Perishable Products in the Supply Chain with Overconfident Consumers. - Ying Li 050; Guihang Guo (ICBDT, 2020)

A Research on the Negative Attitude of Bilibili Users to the Product Placement in Videos of Content Creators. - Guihang Guo; Ying Li 050; Min Feng (ICEME, 2021)

The influence of brand cultural marketing on consumers' willingness to participate in value co-creation. - Guihang Guo; Ying Li 050; Chuqiao Zhong (ICEME, 2022)

Intention to Use a VR Learning System: A Moderated Mediation Model. - Tie Zheng; Guihang Guo (ICETC, 2022)

Optimal Dynamic Pricing for Perishable Assets with Consumer's No-show Behavior. - Ying Li 050; Guihang Guo (IMMS, 2022)

Factors Influencing Residents' Intention to Share Place Brand Messages Online. - Ying Li 050; Guihang Guo; Qian Ming (ICBDT, 2023)

The Influence of News Feed Advertisement on Customer Engagement. - Guihang Guo; Ying Li 050; Zonghao Li (ICEME, 2023)