Return Policy Selection Analysis for Brands Considering MCN Click Farming and Customer Disappointment Aversion. - Guihua Lin; Wenxuan Xu; Yuwei Li; Xide Zhu (J. Theor. Appl. Electron. Commer. Res., 2022)

Sales Mode Selection Strategic Analysis for Manufacturers on E-Commerce Platforms under Multi-Channel Competition. - Guihua Lin; Xiaoli Xiong; Yuwei Li; Xide Zhu (Syst., 2022)

Manufacturer Encroachment Strategic Analysis with Platform Service Inputs: An Agent-Based Scenario. - Guihua Lin; Jiayu Zhang; Qi Zhang 080 (Syst., 2024)