Website Morphing. - John R. Hauser; Glen L. Urban; Guilherme Liberali; Michael Braun 004 (Mark. Sci., 2009)

Rejoinder - Response to Comments on "Website Morphing". - John R. Hauser; Glen L. Urban; Guilherme Liberali; Michael Braun 004 (Mark. Sci., 2009)

The effects of sensitization and habituation in durable goods markets. - Guilherme Liberali; Thomas S. Gruca; Walter M. Nique (Eur. J. Oper. Res., 2011)

Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph. - John R. Hauser; Guilherme Liberali; Glen L. Urban (Manag. Sci., 2014)

Morphing Banner Advertising. - Glen L. Urban; Guilherme Liberali; Erin MacDonald; Robert F. Bordley; John R. Hauser (Mark. Sci., 2014)