Slowing deforestation pace through subsidies: a differential game. - Karima Fredj; Guiomar Martín-Herrán; Georges Zaccour (Autom., 2004)

Markov Perfect Equilibrium Advertising Strategies of Lanchester Duopoly Model: A Technical Note. - Ramla Jarrar; Guiomar Martín-Herrán; Georges Zaccour (Manag. Sci., 2004)

A time-consistent open-loop Stackelberg equilibrium of shelf-space allocation. - Guiomar Martín-Herrán; Sihem Taboubi; Georges Zaccour (Autom., 2005)

Sustainability of Cooperation overtime in Linear-Quadratic differential Games. - Steffen Jørgensen; Guiomar Martín-Herrán; Georges Zaccour (IGTR, 2005)

Shelf-Space Allocation and Advertising Decisions in the Marketing Channel: a differential Game Approach. - Guiomar Martín-Herrán; Sihem Taboubi (IGTR, 2005)

Deforestation and foreign transfers: a Stackelberg differential game approach. - Guiomar Martín-Herrán; Pierre Cartigny; Estelle Motte; Mabel Tidball (Comput. Oper. Res., 2006)

The Impact of Manufacturers' Wholesale Prices on a Retailer's Shelf-Space and Pricing Decisions. - Guiomar Martín-Herrán; Sihem Taboubi; Georges Zaccour (Decis. Sci., 2006)

A Time-Consistent Agreement in an interregional differential Game on Pollution and Trade. - Francisco Cabo; Elena Escudero; Guiomar Martín-Herrán (IGTR, 2006)

Feedback Stackelberg equilibrium strategies when the private label competes with the national brand. - Nawel Amrouche; Guiomar Martín-Herrán; Georges Zaccour (Ann. Oper. Res., 2008)

Competing for consumer's attention. - Guiomar Martín-Herrán; Olivier Rubel; Georges Zaccour (Autom., 2008)

Technological Leadership and Sustainable Growth in a Bilateral Trade Model. - Francisco Cabo; Guiomar Martín-Herrán; María Pilar Martínez-García (IGTR, 2008)

A dynamic model for advertising and pricing competition between national and store brands. - Salma Karray; Guiomar Martín-Herrán (Eur. J. Oper. Res., 2009)

The Leitmann-Schmitendorf advertising differential game. - Steffen Jørgensen; Guiomar Martín-Herrán; Georges Zaccour (Appl. Math. Comput., 2010)

Prices, promotions, and channel profitability: Was the conventional wisdom mistaken? - Guiomar Martín-Herrán; Simon-Pierre Sigué (Eur. J. Oper. Res., 2011)

Strategic interactions in traditional franchise systems: Are franchisors always better off? - Guiomar Martín-Herrán; Simon-Pierre Sigué; Georges Zaccour (Eur. J. Oper. Res., 2011)

Dual role of price and myopia in a marketing channel. - Guiomar Martín-Herrán; Sihem Taboubi; Georges Zaccour (Eur. J. Oper. Res., 2012)

Downstream horizontal integration and multiunit dealership. - Guiomar Martín-Herrán; Simon-Pierre Sigué; Georges Zaccour (Int. Trans. Oper. Res., 2014)

Trade deals and/or on-package coupons. - Guiomar Martín-Herrán; Simon-Pierre Sigué (Eur. J. Oper. Res., 2015)

Price coordination in distribution channels: A dynamic perspective. - Guiomar Martín-Herrán; Sihem Taboubi (Eur. J. Oper. Res., 2015)

Does Flexibility Facilitate Sustainability of Cooperation Over Time? A Case Study from Environmental Economics. - Javier de Frutos; Guiomar Martín-Herrán (J. Optim. Theory Appl., 2015)

The impact of foresight in a transboundary pollution game. - Hassan Benchekroun; Guiomar Martín-Herrán (Eur. J. Oper. Res., 2016)

Unbounded growth in the Neoclassical growth model with non-constant discounting. - Francisco Cabo; Guiomar Martín-Herrán; María Pilar Martínez-García (Math. Soc. Sci., 2016)

Selection of a Markov Perfect Nash Equilibrium in a Class of Differential Games. - Javier de Frutos; Guiomar Martín-Herrán (Dyn. Games Appl., 2018)

Spatial vs. non-spatial transboundary pollution control in a class of cooperative and non-cooperative dynamic games. - Javier de Frutos; Guiomar Martín-Herrán (Eur. J. Oper. Res., 2019)

Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising. - Pietro De Giovanni; Salma Karray; Guiomar Martín-Herrán (Eur. J. Oper. Res., 2019)

Fighting store brands through the strategic timing of pricing and advertising decisions. - Salma Karray; Guiomar Martín-Herrán (Eur. J. Oper. Res., 2019)

Manufacturer defensive and offensive advertising in competing distribution channels. - Guiomar Martín-Herrán; Simon-Pierre Sigué (Int. Trans. Oper. Res., 2020)

Equilibrium strategies in a multiregional transboundary pollution differential game with spatially distributed controls. - Javier de Frutos; Paula M. López-Pérez; Guiomar Martín-Herrán (Autom., 2021)

On coincidence of feedback and global Stackelberg equilibria in a class of differential games. - Guiomar Martín-Herrán; Santiago J. Rubio (Eur. J. Oper. Res., 2021)

Investment in Cleaner Technologies in a Transboundary Pollution Dynamic Game: A Numerical Investigation. - Javier de Frutos; Víctor Gatón; Paula M. López-Pérez; Guiomar Martín-Herrán (Dyn. Games Appl., 2022)

Cooperative advertising in competing supply chains and the long-term effects of retail advertising. - Salma Karray; Guiomar Martín-Herrán; Simon-Pierre Sigué (J. Oper. Res. Soc., 2022)

Efficiency-Inducing Policy for Polluting Oligopolists. - Guiomar Martín-Herrán; Santiago J. Rubio (Dyn. Games Appl., 2024)

The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers. - Salma Karray; Guiomar Martín-Herrán (Int. Trans. Oper. Res., 2024)

Existence of equilibrium in a dynamic supply chain game with vertical coordination, horizontal competition, and complementary goods. - Bertrand Crettez; Naïla Hayek; Guiomar Martín-Herrán (Eur. J. Oper. Res., 2025)

Is multichannel retail marketing integration a panacea? - Guiomar Martín-Herrán; Simon-Pierre Sigué (J. Oper. Res. Soc., 2025)