The Shift from Financial to Non-financial Measures During Transition into Digital Retail - A Systematic Literature Review. - Gültekin Cakir; Marija Bezbradica; Markus Helfert (BIS (1), 2019)

Visualising Trade-offs of Objectives in Omnichannel Management: A Mental Model Approach. - Gültekin Cakir (CHIRA, 2020)

Visualizing Critical Objectives in Omnichannel Management Through Mental Models: The Application of an Assortment Integration Context. - Gültekin Cakir; Marija Bezbradica; Markus Helfert (CHIRA (Revised Selected Papers), 2020)

Explainable Sentiment Analysis Application for Social Media Crisis Management in Retail. - Douglas Cirqueira; Fernando Almeida do Carmo; Gültekin Cakir; Antônio F. L. Jacob Junior; Fábio M. F. Lobato; Marija Bezbradica; Markus Helfert (CHIRA, 2020)

The Impact of the Transparency Consent Framework on Current Programmatic Advertising Practices. - Hubert Pawlata; Gültekin Cakir (CHIRA, 2020)

How can Older Adults Shop Online in the Future? Developing Design Principles for Virtual-Commerce Stores. - Rehan Iftikhar; Gültekin Cakir; Tabitha Wruck; Markus Helfert (ECIS, 2021)