Relationship between ethics and buying: a study of the beauty and healthcare sector in the Middle East. - Vimi Jham; Gunjan Malhotra (Int. J. Serv. Technol. Manag., 2019)

The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness. - Sita Mishra; Gunjan Malhotra (Int. J. Inf. Manag., 2021)

Perceived anthropomorphism and purchase intention using artificial intelligence technology: examining the moderated effect of trust. - Gunjan Malhotra; Mahesh Ramalingam (J. Enterp. Inf. Manag., 2025)