What is Priming You in APP? The Study of Cultural Difference in Consumers' Self-construction and Perception by Exploring the Splash Screen Design for Mobile Banking Apps. - Guo-Ruei Huang; Tseng-Ping Chiu (HCI (18), 2024)

Emotional Engagement Wins. The Study of Cultural Differences in Consumers' Engagement of Z Generation Toward Anthropomorphic Characters of Mobile Banking. - Guo-Ruei Huang; Tseng-Ping Chiu (HCI (17), 2025)