An enhanced message networking topology: Multimedia messaging with the Intuity™ interchange server. - Ewald C. Anderl; Craig S. Batzel; Gurmeet Lamba; John M. Leikness; Bhaskar N. Sanakkayala (Bell Labs Tech. J., 1998)

Conversion rate optimization through evolutionary computation. - Risto Miikkulainen; Neil Iscoe; Aaron Shagrin; Ron Cordell; Sam Nazari; Cory Schoolland; Myles Brundage; Jonathan Epstein; Randy Dean; Gurmeet Lamba (GECCO, 2017)

Sentient Ascend: AI-Based Massively Multivariate Conversion Rate Optimization. - Risto Miikkulainen; Neil Iscoe; Aaron Shagrin; Ryan Rapp; Sam Nazari; Patrick McGrath; Cory Schoolland; Elyas Achkar; Myles Brundage; Jeremy Miller; Jonathan Epstein; Gurmeet Lamba (AAAI, 2018)