Creative Strategies in Viral Advertising: An Application of Taylor's Six-Segment Message Strategy Wheel. - Guy J. Golan; Lior Zaidner (J. Comput. Mediat. Commun., 2008)

Social Media Activism in Response to the Influence of Political Parody Videos on YouTube. - Joon Soo Lim; Guy J. Golan (Commun. Res., 2011)