Attribution Strategies and Return on Keyword Investment in Paid Search Advertising. - Hongshuang (Alice) Li; P. K. Kannan 001; Siva Viswanathan; Abhishek Pani (Mark. Sci., 2016)

Using Text Analysis in Parallel Mediation Analysis. - Judy (zijing) Zhang; H. Alice Li; Greg M. Allenby (Mark. Sci., 2024)