Price Competition in Markets with Consumer Variety Seeking. - P. B. Seetharaman; Hai Che (Mark. Sci., 2009)

The Economic Value of Online Reviews. - Chunhua Wu; Hai Che; Tat Y. Chan; Xianghua Lu (Mark. Sci., 2015)

Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors. - Zhenling Jiang; Tat Y. Chan; Hai Che; Youwei Wang (Mark. Sci., 2021)