Choosing to Choose: The Effects of Decoys and Prior Choice on Deferral. - William M. Hedgcock; Raghunath Singh Rao; Haipeng (Allan) Chen (Manag. Sci., 2016)

On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing. - Necati Ertekin; Jeffrey D. Shulman; Haipeng (Allan) Chen (Mark. Sci., 2019)

Coupons or Free Shipping? Effects of Price Promotion Strategies on Online Review Ratings. - Ji Wu 004; Haichuan Zhao; Haipeng (Allan) Chen (Inf. Syst. Res., 2021)

Sunk Cost Bias and Time Inconsistency: A Strategic Analysis of Pricing Decisions. - Sanjay Jain 004; Haipeng (Allan) Chen (Manag. Sci., 2023)

Behavioral pricing in the platform economy. - Subodha Kumar; Yulan Wang; Haipeng (Allan) Chen (Decis. Sci., 2023)