Gamification and Marketing Management: A Literature Review and Future Agenda. - Xinyi Yang; Nannan Xi; Hairui Tang; Juho Hamari (AMCIS, 2023)

How to Promote the Sustainability of Information Sharing? A Fuzzy-set Qualitative Comparison Analysis for Lurking Behavior in Social Media Communities. - Chen Juan; Nannan Xi; Hairui Tang (PACIS, 2023)

Gamification and Knowledge Sharing: A Meta-Analytic Review. - Hairui Tang; Nannan Xi; Xinyi Yang; Juho Hamari (ECIS, 2024)

Gameful Experience in Game-Based Ethics Learning: Comparison between Intransigent and Compromise Types of Ethics Sense-Making Activities. - Galina Zvereva; Hairui Tang; Nannan Xi; Juho Hamari (PACIS, 2024)

Medical practice in gamified online communities: Longitudinal effects of gamification on doctor engagement. - Xuejie Yang; Nannan Xi; Dongxiao Gu; Changyong Liang; Hu Liu; Hairui Tang; Juho Hamari (Inf. Manag., 2024)

What Kinds of Users Engage with Different Types of Motivational Design: A Machine Learning Study in GitHub. - Hairui Tang; Nannan Xi; Juho Hamari (PACIS, 2025)