Understanding Post-Adoption Regret from the Perspectives of Herding and Mindfulness. - Haiyun Zou; Heshan Sun; Yulin Fang (ICIS, 2015)

Investigating the Nonlinear and Conditional Effects of Trust on Effective Customer Retention -The Role of Institutional Contexts. - Haiyun Zou; Israr Qureshi; Yulin Fang; Heshan Sun; Kai Lim; Elaine Ramsey; Patrick McCole (ACIS, 2016)

Choosing a Fit Technology: Understanding Mindfulness in Technology Adoption and Continuance. - Heshan Sun; Yulin Fang; Haiyun Zou (J. Assoc. Inf. Syst., 2016)

Engaging in Technology Extra-Role Behavior in a Human-IT Relationship: A Psychological Ownership Perspective. - Haiyun Melody Zou; Yulin Fang; Heshan Sun; Kai Hin Lim (ICIS, 2017)

From Usage to Contribution: A Synthesized Typology of Technology Extra-Role Behavior. - Haiyun Melody Zou; Yulin Fang; Heshan Sun; Kai H. Lim (ICIS, 2018)

Satisfaction to Stay, Regret to Switch: Understanding Post-adoption Regret in Choosing Competing Technologies When Herding. - Haiyun Melody Zou; Heshan Sun; Yulin Fang (Inf. Syst. Res., 2023)

Investigating the nonlinear and conditional effects of trust - The new role of institutional contexts in online repurchase. - Haiyun Melody Zou; Israr Qureshi; Yulin Fang; Heshan Sun; Kai H. Lim; Elaine Ramsey; Patrick McCole (Inf. Syst. J., 2023)