Trust as a Mediator in Live Streaming Marketing: An Investigation of its Influence on Purchase Intention in the Context of Influencer Marketing Factors. - Yiyuan Wang 003; Hamisah Hasan; Nur Haniz Mohd Nor (ICCBD, 2024)

An Investigation of Influencer Marketing Factors and Moderating Effect of Gender on Purchase Intention in the Context of Live Streaming Marketing. - Yiyuan Wang 003; Hamisah Hasan; Nur Haniz Mohd Nor (ICCBD, 2024)