Purchasing Motivations Toward Counterfeit Luxury Goods on E-marketplaces. - Hanchi Ye; Ying Xu; Huan Lian (WHICEB, 2012)

The Effect of E-WOM Presentation Order on Consumer Attitude: The Moderating Role of E-WOM Sources. - Hanchi Ye; Siqin Liu; Jie Gong (WHICEB, 2014)

The Research on the Impact of Service Failure Severity on Customer Service Failure Attribution in the Network Shopping. - Hanchi Ye; Yun Luo (WHICEB, 2016)