On optimum advertising pulsing decisions in a non-stationary market. - Hani I. Mesak (Comput. Oper. Res., 1985)

Impact of anticipated competitive entry and cost experience on optimal strategic pricing of technological innovations. - Hani I. Mesak (Comput. Oper. Res., 1990)

Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results. - Hani I. Mesak (Comput. Oper. Res., 1996)

Changing market conditions and advertising strategies: theory and evidence. - Hani I. Mesak; A. F. Darrat (J. Oper. Res. Soc., 1998)

Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models. - Hani I. Mesak; Thomas L. Means (J. Oper. Res. Soc., 1998)

On the generalizability of advertising pulsation monopoly results to an oligopoly. - Hani I. Mesak (Eur. J. Oper. Res., 1999)

Hybrid subgames and copycat games in a pulsing model of advertising competition. - Hani I. Mesak; James A. Calloway (J. Oper. Res. Soc., 1999)

Optimal advertising pulsation policies: a dynamic programming approach. - Hani I. Mesak; Hongkai Zhang (J. Oper. Res. Soc., 2001)

On the impact of initial performance on the effectiveness of advertising pulsation policies. - Hani I. Mesak (J. Oper. Res. Soc., 2002)

On deriving and validating comparative statics of a symmetric model of advertising competition. - Hani I. Mesak (Comput. Oper. Res., 2003)

On the superiority of pulsing under a concave advertising market potential function. - Hani I. Mesak; T. Selwyn Ellis (Eur. J. Oper. Res., 2009)

On optimal service capacity allocation policy in an advance selling environment in continuous time. - Hani I. Mesak; Hongkai Zhang; Joe M. Pullis (Eur. J. Oper. Res., 2010)

Optimal multi-period service capacity allocation and pricing allowing for uncertain competitive entry. - Hongkai Zhang; Hani I. Mesak (J. Oper. Res. Soc., 2010)

Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption. - Hani I. Mesak; Abdullahel Bari; Barry J. Babin; Laura M. Birou; Anthony Jurkus (Eur. J. Oper. Res., 2011)

Pulsation in a competitive model of advertising-firm's cost interaction. - Hani Ibrahim Mesak; Abdullahel Bari; Qin Lian (Eur. J. Oper. Res., 2015)

On modeling the advertising-operations interface under asymmetric competition. - Hani I. Mesak; Abdullahel Bari; Michael S. Luehlfing; Fei Han (Eur. J. Oper. Res., 2015)

A dynamic marketing-operations interface model of new product updates. - R. Samuel Sale; Hani I. Mesak; R. Anthony Inman (Eur. J. Oper. Res., 2017)

Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: A generalized analytic approach. - Hani I. Mesak; Abdullahel Bari; T. Selwyn Ellis (Eur. J. Oper. Res., 2020)

An examination of the diffusion of prepaid mobile telephony in selected emerging markets and developing economies. - Hani I. Mesak; Sabinah Wanjugu; Rob Blackstock (Inf. Manag., 2020)

On the Diffusion of Subscription-Based Services: The Roles of Price, Advertising, and Customers' Defection. - Hani I. Mesak; C. Patrick Scott; Abdullahel Bari (IEEE Trans. Engineering Management, 2024)

Optimal Single-Period Product Allocation Under Uncertain Demand in a Prioritized Multisegment Market for a Monopolistic Retailer. - Hani I. Mesak; Hongkai Zhang; Jiehui Ma; Robert M. Pullis (IEEE Trans. Engineering Management, 2024)