Retail Competition and the Dynamics of Demand for Tied Goods. - Wesley R. Hartmann; Harikesh S. Nair (Mark. Sci., 2010)

Structural Workshop Paper - Discrete-Choice Models of Consumer Demand in Marketing. - Pradeep K. Chintagunta; Harikesh S. Nair (Mark. Sci., 2011)

Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design. - Wesley R. Hartmann; Harikesh S. Nair; Sridhar Narayanan (Mark. Sci., 2011)

Social Ties and User-Generated Content: Evidence from an Online Social Network. - Scott K. Shriver; Harikesh S. Nair; Reto Hofstetter (Manag. Sci., 2013)

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation. - Harikesh S. Nair; Sanjog Misra; William J. Hornbuckle IV; Ranjan Mishra; Anand Acharya (Mark. Sci., 2017)

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook. - Dokyun Lee; Kartik Hosanagar; Harikesh S. Nair (Manag. Sci., 2018)

Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network. - Ruihuan Du; Yu Zhong; Harikesh S. Nair; Bo Cui; Ruyang Shou (CoRR, 2019)

Online Inference for Advertising Auctions. - Caio Waisman; Harikesh S. Nair; Carlos Carrion; Nan Xu (CoRR, 2019)

Online Evaluation of Audiences for Targeted Advertising via Bandit Experiments. - Tong Geng; Xiliang Lin; Harikesh S. Nair (AAAI, 2020)

Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search. - Navdeep S. Sahni; Harikesh S. Nair (Mark. Sci., 2020)

Comparison Lift: Bandit-based Experimentation System for Online Advertising. - Tong Geng; Xiliang Lin; Harikesh S. Nair; Jun Hao; Bin Xiang; Shurui Fan (AAAI, 2021)

Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach. - Carlos Carrion; Zenan Wang; Harikesh S. Nair; Xianghong Luo; Yulin Lei; Xiliang Lin; Wenlong Chen; Qiyu Hu; Changping Peng; Yongjun Bao; Weipeng Yan (CoRR, 2021)

Advertising Media and Target Audience Optimization via High-dimensional Bandits. - Wenjia Ba; J. Michael Harrison 001; Harikesh S. Nair (CoRR, 2022)

Blending Advertising with Organic Content in E-commerce via Virtual Bids. - Carlos Carrion; Zenan Wang; Harikesh S. Nair; Xianghong Luo; Yulin Lei; Peiqin Gu; Xiliang Lin; Wenlong Chen; Junsheng Jin; Fanan Zhu; Changping Peng; Yongjun Bao; et al. (AAAI, 2023)

Advertising as Information for Ranking E-Commerce Search Listings. - Joonhyuk Yang; Navdeep S. Sahni; Harikesh S. Nair; Xi Xiong (Mark. Sci., 2024)

Online Causal Inference for Advertising in Real-Time Bidding Auctions. - Caio Waisman; Harikesh S. Nair; Carlos Carrion (Mark. Sci., 2025)

Parallel Experimentation and Competitive Interference on Online Advertising Platforms. - Caio Waisman; Navdeep S. Sahni; Harikesh S. Nair; Xiliang Lin (Mark. Sci., 2025)