Genetic Algorithm Technique for Profitability Based Segmentation. - Harsha Aeron; Ramasubramanian Sundararajan; Tarun Bhaskar; Ashwani Kumar; Moorthy Janakiraman (DMIN, 2008)

Application of data mining techniques for customer lifetime value parameters: a review. - Harsha Aeron; Ashwani Kumar; Moorthy Janakiraman (Int. J. Bus. Inf. Syst., 2010)