How to Advertise? Role of Congruence and Involvement on Multiscreen Consumption. - Siddharth Bhattacharya; Heather Kennedy; Vinod Venkatraman; Daniel C. Funk (ICIS, 2019)

Mobile Advertising in Distracted Environments: Exploring the Impact of Distractions on Dual-Task Interference. - Siddharth Bhattacharya; Heather Kennedy; Vinod Venkatraman; Sunil Wattal (MIS Q., 2025)