The Cannibalization Effects of New Product Preannouncement and Launch on the C2C Marketplace. - Dan Ke; Heci Zhang; Yanbin Tu (WEB, 2016)

Who will stay with the brand after posting non-5/5 rating of purchase? An empirical study of online consumer repurchase behavior. - Dan Ke; Heci Zhang; Ning Yu; Yanbin Tu (Inf. Syst. E Bus. Manag., 2021)