An exploratory investigation of collective intelligence in new product development on the telecommunication industry. - Heetae Yang; Kibaek Lee; Munkee Choi (ICTC, 2012)

Social group recommendation based on dynamic profiles and collaborative filtering. - Kyoungsoo Bok; Jongtae Lim; Heetae Yang; Jaesoo Yoo (Neurocomputing, 2016)

User acceptance of wearable devices: An extended perspective of perceived value. - Heetae Yang; Jieun Yu; Hangjung Zo; Munkee Choi (Telematics Informatics, 2016)

User acceptance of smart home services: an extension of the theory of planned behavior. - Heetae Yang; Hwansoo Lee; Hangjung Zo (Ind. Manag. Data Syst., 2017)

Understanding adoption of intelligent personal assistants: A parasocial relationship perspective. - Sang-Yeal Han; Heetae Yang (Ind. Manag. Data Syst., 2018)

Exploring user acceptance of streaming media devices: an extended perspective of flow theory. - Heetae Yang; Hwansoo Lee (Inf. Syst. E Bus. Manag., 2018)

IoT Smart Home Adoption: The Importance of Proper Level Automation. - Heetae Yang; Wonji Lee; Hwansoo Lee (J. Sensors, 2018)

Understanding user behavior of virtual personal assistant devices. - Heetae Yang; Hwansoo Lee (Inf. Syst. E Bus. Manag., 2019)

Understanding virtual reality continuance: an extended perspective of perceived value. - Heetae Yang; Sang-Yeal Han (Online Inf. Rev., 2021)

Users' continuance intention toward augmented reality from the flow theory perspective. - Heetae Yang; Hwansoo Lee (Int. J. Mob. Commun., 2023)

Smart city and remote services: The case of South Korea's national pilot smart cities. - Heetae Yang; Hwansoo Lee (Telematics Informatics, 2023)

Understanding user perceptions toward marketing in the metaverse. - Heetae Yang; Yeram Cho; Sang-Yeal Han (Kybernetes, 2025)