Social media influencers' narrative strategies to create eWOM: A theoretical contribution. - Shuang Zhou 017; Liz Barnes; Helen McCormick; Marta Blazquez Cano (Int. J. Inf. Manag., 2021)

Attention and behaviour on fashion retail websites: an eye-tracking study. - Rosy Boardman; Helen McCormick (Inf. Technol. People, 2022)

Exploring attention on a retailer's homepage: an eye-tracking & qualitative research study. - Rosy Boardman; Helen McCormick; Claudia E. Henninger (Behav. Inf. Technol., 2023)

Exploring how different ages of consumers shop on women's fashion retail websites. - Rosy Boardman; Helen McCormick (Int. J. Hum. Comput. Stud., 2023)