Customer Delivered Value in a Web-based Supermarket. - Helena Ahola; Harri Oinas-Kukkonen; Timo Koivumäki (HICSS, 2000)

Cybercultural Models Beyond Internet Banking: An Ethnographic Study in a Finnish Retail Bank. - Johanna Ahola; Helena Ahola (ICWI, 2003)

Marketing capability and E-business performance: a case study of a retail bank. - Helena Ahola; Johanna Ahola (ICWI, 2004)

Managing Time in Bank Marketing. - Johanna Ahola; Helena Ahola (ICE-B, 2007)

"The Right Time" - Social Time Perspective for Developing Retail Banking Services Online. - Johanna Ahola; Helena Ahola (ICE-B, 2009)