Link to Success: How Blogs Build an Audience by Promoting Rivals. - Dina Mayzlin; Hema Yoganarasimhan (Manag. Sci., 2012)

Cloak or Flaunt? The Fashion Dilemma. - Hema Yoganarasimhan (Mark. Sci., 2012)

The Value of Reputation in an Online Freelance Marketplace. - Hema Yoganarasimhan (Mark. Sci., 2013)

Estimation of Beauty Contest Auctions. - Hema Yoganarasimhan (Mark. Sci., 2016)

Design and Evaluation of Personalized Free Trials. - Hema Yoganarasimhan; Ebrahim Barzegary; Abhishek Pani (CoRR, 2020)

Search Personalization Using Machine Learning. - Hema Yoganarasimhan (Manag. Sci., 2020)

Targeting and Privacy in Mobile Advertising. - Omid Rafieian; Hema Yoganarasimhan (Mark. Sci., 2021)

Star-Cursed Lovers: Role of Popularity Information in Online Dating. - Behnaz Bojd; Hema Yoganarasimhan (Mark. Sci., 2022)

Choice Models and Permutation Invariance. - Amandeep Singh; Ye Liu; Hema Yoganarasimhan (CoRR, 2023)

Design and Evaluation of Optimal Free Trials. - Hema Yoganarasimhan; Ebrahim Barzegary; Abhishek Pani (Manag. Sci., 2023)

LOLA: LLM-Assisted Online Learning Algorithm for Content Experiments. - Zikun Ye; Hema Yoganarasimhan; Yufeng Zheng (CoRR, 2024)

A Bias Correction Approach for Interference in Ranking Experiments. - Ali Goli; Anja Lambrecht; Hema Yoganarasimhan (Mark. Sci., 2024)

Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models. - Lalit Jain; Zhaoqi Li; Erfan Loghmani; Blake Mason; Hema Yoganarasimhan (Mark. Sci., 2024)

An Empirical Risk Minimization Approach for Offline Inverse Reinforcement Learning and Dynamic Discrete Choice Models. - Enoch Hyunwook Kang; Hema Yoganarasimhan; Lalit Jain (EC, 2025)

Visual Polarization Measurement Using Counterfactual Image Generation. - Mohammad Mosaffa; Omid Rafieian; Hema Yoganarasimhan (EC, 2025)

Gradients can train reward models: An Empirical Risk Minimization Approach for Offline Inverse RL and Dynamic Discrete Choice Model. - Enoch H. Kang; Hema Yoganarasimhan; Lalit Jain (CoRR, 2025)

Document Valuation in LLM Summaries: A Cluster Shapley Approach. - Zikun Ye; Hema Yoganarasimhan (CoRR, 2025)