Determinants of e-repurchase intentions: An integrative model of quadruple retention drivers. - Hsien-Tung Tsai; Heng-Chiang Huang (Inf. Manag., 2007)

Understanding Consumer Recommendation Behavior in a Mobile Phone Service Context. - Wen-Kuo Chen; Heng-Chiang Huang; Seng-cho Timothy Chou (ECIS, 2008)

Online consumer loyalty: Why e-tailers should seek a high-profile leadership position. - Hsien-Tung Tsai; Heng-Chiang Huang (Comput. Hum. Behav., 2009)

Understanding what determines consumers' expanded use of mobile videophones. - Wen-Kuo Chen; Heng-Chiang Huang; Seng-cho Timothy Chou (Behav. Inf. Technol., 2012)

How Experience-Driven Community Identification Generates Trust and Engagement. - Chiu-Ping Hsu; Yi-Fang Chiang; Heng-Chiang Huang (Online Inf. Rev., 2012)

Basing bloggers' power on readers' satisfaction and loyalty. - Chiu-Ping Hsu; Heng-Chiang Huang; Chih-Huei Ko; Shih-Ju Wang (Online Inf. Rev., 2014)

How readers' perceived self-congruity and functional congruity affect bloggers' informational influence: Perceived interactivity as a moderator. - Shih-Ju Wang; Chiu-Ping Hsu; Heng-Chiang Huang; Chia-Lin Chen (Online Inf. Rev., 2015)

Fairness and devotion go far: Integrating online justice and value co-creation in virtual communities. - En-yi Chou; Cheng-Yu Lin; Heng-Chiang Huang (Int. J. Inf. Manag., 2016)

A prideful posting a day keeps admiring readers awake: voluntary bloggers in a self-construal framework. - Ling-Yen Pan; Heng-Chiang Huang; Chih-Huei Ko (Behav. Inf. Technol., 2021)

They support, so we talk: the effects of other users on self-disclosure on social networking sites. - Cheng-Yu Lin; En-yi Chou; Heng-Chiang Huang (Inf. Technol. People, 2021)

The dissemination and impacts of deceptive eWOM: a dynamic process perspective. - Chuan-Feng Shih; Shiu-Li Huang; Heng-Chiang Huang (Behav. Inf. Technol., 2023)