Technical Note - Multiproduct Pricing Under the Generalized Extreme Value Models with Homogeneous Price Sensitivity Parameters. - Heng Zhang 008; Paat Rusmevichientong; Huseyin Topaloglu (Oper. Res., 2018)

Assortment Optimization Under the Paired Combinatorial Logit Model. - Heng Zhang 008; Paat Rusmevichientong; Huseyin Topaloglu (Oper. Res., 2020)

Position Ranking and Auctions for Online Marketplaces. - Leon Yang Chu; Hamid Nazerzadeh; Heng Zhang 008 (Manag. Sci., 2020)

Deep Learning Based Causal Inference for Large-Scale Combinatorial Experiments: Theory and Empirical Evidence. - Zikun Ye; Zhiqi Zhang; Dennis J. Zhang; Heng Zhang 008; Renyu Zhang (EC, 2023)

Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments. - Zikun Ye; Dennis J. Zhang; Heng Zhang 008; Renyu Zhang; Xin Chen 026; Zhiwei Xu (Manag. Sci., 2023)

Multiproduct pricing under the multinomial logit model with local network effects. - Mohan Gopalakrishnan; Heng Zhang 008; Zhiqi Zhang (Decis. Sci., 2023)

The Impact of Social Nudges on User-Generated Content for Social Network Platforms. - Zhiyu Zeng; Hengchen Dai; Dennis J. Zhang; Heng Zhang 008; Renyu Zhang; Zhiwei Xu; Zuo-Jun Max Shen (Manag. Sci., 2023)

Nonprogressive Diffusion on Social Networks: Approximation and Applications. - Yunduan Lin; Heng Zhang 008; Renyu Zhang; Zuo-Jun Max Shen (EC, 2024)

Large Language Models for Market Research: A Data-augmentation Approach. - Mengxin Wang; Dennis J. Zhang; Heng Zhang 008 (CoRR, 2024)

Content Promotion for Online Content Platforms with the Diffusion Effect. - Yunduan Lin; Mengxin Wang; Heng Zhang 008; Renyu Zhang; Zuo-Jun Max Shen (Manuf. Serv. Oper. Manag., 2024)

Product Service Outsourcing: Impact of Environment Uncertainty and Partial Observability. - Yimin Wang 003; Mei Li; Ning Ma; Heng Zhang 008 (Manuf. Serv. Oper. Manag., 2024)

Optimizing Offline Product Design and Online Assortment Policy: Measuring the Relative Impact of Each Decision. - Mengxin Wang; Heng Zhang 008; Paat Rusmevichientong; Max Shen 001 (Manag. Sci., 2025)