A precision marketing method for e-commerce considering the hidden behavioural characteristics of user online shopping. - Zheng Xu; Hengzhi Nie; Wanqing Chen (Int. J. Bus. Intell. Data Min., 2025)

Analysis of online marketing user participation preference attribute based on social network text mining. - Lu Zhang; Wanqing Chen; Hengzhi Nie (Int. J. Bus. Intell. Data Min., 2025)