Eine Simulationsanalyse zur Beurteilung von Markeninvestitionen A simulation analysis of brand investments. - Henrik Sattler (OR Spectr., 2000)

Appropriability of product innovations: an empirical analysis for Germany. - Henrik Sattler (Int. J. Technol. Manag., 2003)

Brand Positioning Based on Brand Image-Country Image Fit. - Kristina Klein; Franziska Völckner; Hernán A. Bruno; Henrik Sattler; Pascal Bruno (Mark. Sci., 2019)