An Empirical Study of Word-of-Mouth Generation and Consumption. - Sha Yang; Mantian Mandy Hu; Russell S. Winer; Henry Assael; Xiaohong Chen 001 (Mark. Sci., 2012)

Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing. - Sam K. Hui; Tom Meyvis; Henry Assael (Mark. Sci., 2014)