Research Note - Structural Demand Estimation with Varying Product Availability. - Hernán A. Bruno; Naufel J. Vilcassim (Mark. Sci., 2008)

Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior. - Hernán A. Bruno; Javier Cebollada; Pradeep K. Chintagunta (Mark. Sci., 2018)

Brand Positioning Based on Brand Image-Country Image Fit. - Kristina Klein; Franziska Völckner; Hernán A. Bruno; Henrik Sattler; Pascal Bruno (Mark. Sci., 2019)