Enhancing Customer Quality of Experience Through Omnichannel Digital Strategies: Evidence from a Service Environment in an Emerging Context. - Fabricio Miguel Moreno-Menéndez; Victoriano Eusebio Zacarías-Rodríguez; Sara Ricardina Zacarías-Vallejos; Vicente González-Prida; Pedro Emil Torres-Quillatupa; Hilario Romero-Girón; José Francisco Vía y Rada-Vittes; Luis Ángel Huaynate-Espejo (Future Internet, 2025)