The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes. - Jun-Hwa (Jacky) Cheah; Hiram Ting; Tat Huei Cham; Mumtaz Ali Memon (Internet Res., 2019)

Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research. - Wynne Chin; Jun-Hwa (Jacky) Cheah; Yide Liu; Hiram Ting; Xin-Jean Lim; Tat Huei Cham (Ind. Manag. Data Syst., 2020)