A Database of Two-Kanji Compound Words Featuring Morphological Family, Morphological Structure, and Semantic Category Data. - Hisashi Masuda; Terry Joyce (Glottometrics, 2005)

Context-Free and Context-Dependent Service Models Based on "Role Model" Concept for Utilizing Cultural Aspects. - Hisashi Masuda; Wilfrid Utz; Yoshinori Hara (KSEM, 2013)

Exploration of Service System and Value Co-creation Mechanism in Islamic Banking in Pakistan. - Amna Javed; Youji Kohda; Hisashi Masuda (ICServ, 2014)

Development of an Evaluation Approach for Customer Service Interaction Models. - Hisashi Masuda; Wilfrid Utz; Yoshinori Hara (KSEM, 2014)

Developing an Ad Hoc Questionnaire Model for Extracting Consumer Behaviour in Service Encounter. - Hisashi Masuda; Yoshinori Hara (ICServ, 2015)

Global Service Enhancement for Japanese Creative Services Based on the Early/Late Binding Concepts. - Yoshinori Hara; Hisashi Masuda (Domain-Specific Conceptual Modeling, 2016)

Enabling Digital Transformation in SMEs by Combining Enterprise Ontologies and Service Blueprinting. - Ahson Javaid; Sabrina Kurjakovic; Hisashi Masuda; Youji Kohda (ICServ, 2017)

Approaches for Sustaining Cultural Resources by Adapting Diversified Context of Customers in Tourism: Comparison Between Japanese and Slovenian Cases. - Hisashi Masuda; Dejan Krizaj; Hideyuki Sakamoto; Kotaro Nakamura (ICServ, 2017)

Concept of Future Prototyping Methodology to Enhance Value Creation within Future Contexts. - Miwa Nishinaka; Yusuke Kishita; Hisashi Masuda; Kunio Shirahada (AAAI Spring Symposium: Interpretable AI for Well-being, 2019)

Visualization of Customer Satisfaction Linked to Behavior Using a Process-Based Web Questionnaire. - Hisashi Masuda; Wilfrid Utz (KSEM (1), 2019)

Differences in Customer Delight Rating Linked to Customer Actions in Japanese and Foreign Residents Using Restaurant Services in Japan. - Hisashi Masuda (ICServ, 2020)

Differences in Effect of Endorsement of Professional vs. Non-professional YouTuber Through Credibility and Parasocial Relationship. - Hisashi Masuda; Spring H. Han; Jungwoo Lee (AHFE (8), 2021)