Understanding usage intention in innovative mobile app service: Comparison between millennial and mature consumers. - Hee Jin Hur; Ha Kyung Lee; Ho Jung Choo (Comput. Hum. Behav., 2017)

Try-on experience with augmented reality comforts your decision. - Hyo Kyung Song; Eunsoo Baek; Ho Jung Choo (Inf. Technol. People, 2020)

The Effect of Avatar Self-Integration on Consumers' Behavioral Intention in the Metaverse. - Sumin Oh; Woo Bin Kim; Ho Jung Choo (Int. J. Hum. Comput. Interact., 2024)