The Use of Facebook as a Marketing Tool by Private Educational Institutions in Singapore. - Ho Keat Leng (Int. J. Technol. Educ. Mark., 2012)

Methodological Issues in Using Data from Social Networking Sites. - Ho Keat Leng (Cyberpsychology Behav. Soc. Netw., 2013)

Effect of Brand Familiarity on Sponsor Recall: Evidence from Swimming Competitions. - Ho Keat Leng; Xinran Wu; Deping Zhong (Int. J. Asian Bus. Inf. Manag., 2019)

Effect of Social Environment on Brand Recall in Sports Video Games. - Ho Keat Leng; Ibrahim Mohamad Rozmand; Yu Hong Low; Yi Xian Philip Phua (Int. J. Gaming Comput. Mediat. Simulations, 2021)

Social Media Marketing Strategies of Football Clubs: Limitations of Social Influence. - Wee Hern Ong; Ho Keat Leng (Int. J. Technol. Hum. Interact., 2022)