Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs). - Crystal T. Lee; Tzu-Ya Ho; Hong-Hao Xie (Electron. Commer. Res. Appl., 2023)

The effects of non-fungible token platform affordances on customer loyalty: A Buyer-Creator duality perspective. - Crystal T. Lee; Yung-Cheng Shen; Zimo Li; Hong-Hao Xie (Comput. Hum. Behav., 2024)