Integrating Web Usage and Content Mining for More Effective Personalization. - Bamshad Mobasher; Honghua Dai 002; Tao Luo 008; Yuqing Sun; Jiang Zhu (EC-Web, 2000)

Effective personalization based on association rule discovery from web usage data. - Bamshad Mobasher; Honghua Dai 002; Tao Luo 008; Miki Nakagawa (WIDM, 2001)

Using Sequential and Non-Sequential Patterns in Predictive Web Usage Mining Tasks. - Bamshad Mobasher; Honghua Dai 002; Tao Luo 008; Miki Nakagawa (ICDM, 2002)

Discovery and Evaluation of Aggregate Usage Profiles for Web Personalization. - Bamshad Mobasher; Honghua Dai 002; Tao Luo 008; Miki Nakagawa (Data Min. Knowl. Discov., 2002)

A Road Map to More Effective Web Personalization: Integrating Domain Knowledge with Web Usage Mining. - Honghua (Kathy) Dai; Bamshad Mobasher (International Conference on Internet Computing, 2003)

KDD CUP-2005 report: facing a great challenge. - Ying Li 040; Zijian Zheng 002; Honghua (Kathy) Dai (SIGKDD Explor., 2005)

Detecting online commercial intention (OCI). - Honghua (Kathy) Dai; Lingzhi Zhao; Zaiqing Nie; Ji-Rong Wen; Lee Wang; Ying Li 040 (WWW, 2006)