An Empirical Study of the Freemium Strategy for Mobile Apps: Evidence from the Google Play Market. - Charles Zhechao Liu; Yoris A. Au; Hoon Seok Choi (ICIS, 2012)

Connecting to Unfamiliar Wi-Fi Hotspots - A Risk Taking Perspective. - Hoon Seok Choi; Darrell Carpenter (AMCIS, 2013)

Minimizing Conformity in Focus Group for Software Development. - Hoon Seok Choi; Jan Clark (AMCIS, 2013)

Effects of Freemium Strategy in the Mobile App Market: An Empirical Study of Google Play. - Charles Zhechao Liu; Yoris A. Au; Hoon Seok Choi (J. Manag. Inf. Syst., 2014)

Pricing Strategies of Mobile Apps and Their Effects on Piracy: An Empirical Study. - Hoon Seok Choi (HICSS, 2015)

The effect of intrinsic and extrinsic quality cues of digital video games on sales: An empirical investigation. - Hoon Seok Choi; Myung S. Ko 001; Dawn Medlin; Charlie Chen (Decis. Support Syst., 2018)

An empirical investigation of online review helpfulness: A big data perspective. - Hoon Seok Choi; Steven Leon (Decis. Support Syst., 2020)

A holistic framework to examine the impact of user, organizational and data factors on the use of big data analytics systems. - Shin-Yuan Hung; Charlie C. Chen; Hoon Seok Choi; Peter Ractham (Inf. Res., 2021)

An empirical analysis of experienced reviewers in online communities: what, how, and why to review. - Hoon Seok Choi; Michele Maasberg (Electron. Mark., 2022)

Risk Taking Behaviors Using Public Wi-Fi™. - Hoon Seok Choi; Darrell Carpenter; Myung S. Ko 001 (Inf. Syst. Frontiers, 2022)

Different Perspectives on BDA Usage by Management Levels. - Hoon Seok Choi; Shin-Yuan Hung; Cheng-Yung Peng; Charlie C. Chen (J. Comput. Inf. Syst., 2022)

Do extraordinary claims require extraordinary evidence? Differential effect of trust cues on helpfulness by review extremity: an empirical study using big data. - Hoon Seok Choi (Eur. J. Inf. Syst., 2024)

When trust cues help helpfulness: investigating the effect of trust cues on online review helpfulness using big data survey based on the amazon platform. - Hoon Seok Choi; Steven Leon (Electron. Commer. Res., 2025)