Forecasting diffusion of innovative technology at pre-launch: A survey-based method. - Taegu Kim; Jungsik Hong; Hoonyoung Koo (Ind. Manag. Data Syst., 2013)

The causal relationship between risk and trust in the online marketplace: A bidirectional perspective. - Gimun Kim; Hoonyoung Koo (Comput. Hum. Behav., 2016)

Easy, reliable method for mid-term demand forecasting based on the Bass model: A hybrid approach of NLS and OLS. - Jungsik Hong; Hoonyoung Koo; Taegu Kim (Eur. J. Oper. Res., 2016)