Determinants of e-repurchase intentions: An integrative model of quadruple retention drivers. - Hsien-Tung Tsai; Heng-Chiang Huang (Inf. Manag., 2007)

Online consumer loyalty: Why e-tailers should seek a high-profile leadership position. - Hsien-Tung Tsai; Heng-Chiang Huang (Comput. Hum. Behav., 2009)

How virtual community participation influences consumer loyalty intentions in online shopping contexts: an investigation of mediating factors. - Pei-Yu (Patty) Pai; Hsien-Tung Tsai (Behav. Inf. Technol., 2011)

Positive and negative aspects of online community cultivation: Implications for online stores' relationship management. - Hsien-Tung Tsai; Peiyu Pai (Inf. Manag., 2012)

Explaining members' proactive participation in virtual communities. - Hsien-Tung Tsai; Peiyu Pai (Int. J. Hum. Comput. Stud., 2013)

Why do newcomers participate in virtual communities? An integration of self-determination and relationship management theories. - Hsien-Tung Tsai; Peiyu Pai (Decis. Support Syst., 2014)

Contribution Behavior in Virtual Communities: Cogntiive, Emotional, and Social Influences. - Hsien-Tung Tsai; Richard P. Bagozzi (MIS Q., 2014)

Reciprocity norms and information-sharing behavior in online consumption communities: An empirical investigation of antecedents and moderators. - Peiyu Pai; Hsien-Tung Tsai (Inf. Manag., 2016)

Looking at both sides of relationship dynamics in virtual communities: A social exchange theoretical lens. - Ping-Jen Kao; Peiyu Pai; Hsien-Tung Tsai (Inf. Manag., 2020)

Too Engaged to Contribute? An Exploration of Antecedents and Dual Consequences of Newcomer Engagement in Online Social Groups. - Hsien-Tung Tsai; Peiyu Pai (J. Assoc. Inf. Syst., 2021)

Exploring online consumer review-management response dynamics: A heuristic-systematic perspective. - Hsiu-Yu Hung; Yansong Hu; Nick Lee; Hsien-Tung Tsai (Decis. Support Syst., 2024)