A Two-Level Approach to Establishing a Marketing Strategy in the Electronic Marketplace. - Hsiu-Yuan Tsao; Koong H.-C. Lin (HICSS, 2001)

A survey on evaluating and realizing IS/IT benefits in Taiwanese b2bec companies. - Chad Lin; Graham P. Pervan; Hsiu-Yuan Tsao; Koong H.-C. Lin (ECIS, 2004)

Visit Duration and Consumer Preference toward Web Portal Conent. - Hsiu-Yuan Tsao; Koong H.-C. Lin; Chad Lin (Encyclopedia of Portal Technologies and Applications, 2007)

An Investigation into Business-to-Business Electronic Commerce Organizations. - Chad Lin; Graham Pervan; Hsiu-Yuan Tsao; Koong H.-C. Lin (J. Res. Pract. Inf. Technol., 2008)

Sentiment Analysis of Brand Personality Positioning Through Text Mining. - Ruei-Shan Lu; Hsiu-Yuan Tsao; Hao-Chiang Koong Lin; Yu Chun Ma; Cheng-Tung Chuang (J. Inf. Technol. Res., 2019)

The asymmetric effect of review valence on numerical rating. - Hsiu-Yuan Tsao; Ming-Yi Chen; Hao-Chiang Koong Lin; Yu Chun Ma (Online Inf. Rev., 2019)