Effects of SMS teaser ads on product curiosity. - Hsuan-Yi Chou; Nai-Hwa Lien (Int. J. Mob. Commun., 2014)

The effects of happiness types and happiness congruity on game app advertising and environments. - Hsuan-Yi Chou; Shaojung Sharon Wang (Electron. Commer. Res. Appl., 2016)

Units of time do matter: How countdown time units affect consumers' intentions to participate in group-buying offers. - Hsuan-Yi Chou (Electron. Commer. Res. Appl., 2019)