EGEAN: An Exposure-Guided Embedding Alignment Network for Post-Click Conversion Estimation. - Huajian Feng; Guoxiao Zhang; Yadong Zhang; Yi We; Qiang Liu (CoRR, 2024)

Balancing Efficiency and Effectiveness: An LLM-Infused Approach for Optimized CTR Prediction. - Guoxiao Zhang; Yi Wei; Yadong Zhang; Huajian Feng; Qiang Liu (WWW (Companion Volume), 2025)