A Study into Sponsorship Disclosure on Video Sharing Platforms: Evidence from Bilibili. - Chenwei Li; Huijin Lu (WHICEB (1), 2023)

How Restaurant Attributes Affect Customer Satisfaction: A Study Based on Sentiment Analysis, Neural Network Modelling and Kano Model Classification. - Huijin Lu; Huidan Tan; Chenwei Li; Xiaobo Xu (WHICEB (1), 2023)

A Study on the Influencing Factors of Online Learning Engagement Based on Social Cognitive Theory: Taking the Mediating Role of Social Presence into Consideration. - Huijin Lu; Tianyu Zhang (PACIS, 2024)

Multi-level students' sense of community development in hybrid and online learning environments at higher educational institutions: a systematic literature review. - Huijin Lu; Xiaojun Zhang (Interact. Learn. Environ., 2024)

Exploring the metacognition of self-directed informal learning on social media platforms: taking time and social interactions into consideration. - Huijin Lu; Maria Limniou; Xiaojun Zhang (Educ. Inf. Technol., 2025)