Bidding Strategies on Adgroup and Keyword Levels in Search Engine Advertising: A Comparison Study. - Huiran Li; Yuguo Lei; Yanwu Yang (IMMS, 2019)

MicroRNA-disease association prediction by matrix tri-factorization. - Huiran Li; Yin Guo; Menglan Cai; Limin Li (BMC Genom., 2020)

Optimal Keywords Grouping in Sponsored Search Advertising Under Uncertain Environments. - Huiran Li; Yanwu Yang (Int. J. Electron. Commer., 2020)

Keyword targeting optimization in sponsored search advertising: Combining selection and matching. - Huiran Li; Yanwu Yang (Electron. Commer. Res. Appl., 2022)

Keyword decisions in sponsored search advertising: A literature review and research agenda. - Yanwu Yang; Huiran Li (Inf. Process. Manag., 2023)

BLTSA: pseudotime prediction for single cells by branched local tangent space alignment. - Limin Li; Yameng Zhao; Huiran Li; Shuqin Zhang (Bioinform., 2023)

Dynamic cooperative strategies in search engine advertising market: With and without retail competition. - Huiran Li; Qiucheng Li; Baozhu Feng (Electron. Commer. Res. Appl., 2025)