TRiTAM: A Model for Integrating Trust and Risk Perceptions in Business-to-Consumer Electronic Commerce. - Rodger Jamieson; Hung Kit Lui (Bled eConference, 2003)

Integrating trust and risk perceptions in business-to-consumer electronic commerce with the technology acceptance model. - Hung Kit Lui; Rodger Jamieson (ECIS, 2003)