The Impact of Team's Identification Congruence Between Football Celebrities and Fans on Celebrities Credibility, Advertising, and Brand. - Ali Ahmed Abdelkader; Hussein Moselhy Syead Ahmed (Int. J. Online Mark., 2019)

The Mediating Role of Repositioning on The relationship Between Electronic Integrating Communication Marketing (E-IMC) and Loyalty: The Case of Commercial Banks in Egypt. - Hussein Moselhy Syead Ahmed; Ali Ahmed Abdelkader (Int. J. Online Mark., 2019)